Poisoned trust. Yearnings for transparency. The cyber Pearl Harbor. Executives from Google, Facebook, Dropbox, and other major tech companies met with the president’s Commission on Enhancing National Cybersecurity at UC Berkeley yesterday. The discussion was laced with moments of high drama as industry representatives asked the Commission to recommend reforms and technological advances… Read More
When I think about the behavior of many business people today, I imagine a breadline. These employees are the data-poor, waiting around at the end of the day on the data breadline. The overtaxed data analyst team prioritizes work for the company executives, and everyone else must be served later. An employee might have a…
If you want to use Facebook to grow your business, then you need to understand how to publish updates to your Page that people actually want to read, share, and respond to.
It gets harder every day for businesses to get noticed on Facebook because Page updates don’t get the same “weight” in the algorithm Facebook uses to show updates in users’ Profile streams. Page updates get buried, so you need to drive people to your page through other tactics such as advertising, your email newsletter, your blog, and so on.
You also need to plan your Facebook marketing tactics and posting schedule to increase the level of interaction with your content. Here are some tips to help you do it:
Consider Your Publishing Timing
Research has shown that to increase interaction with your Facebook updates, the best time to post on your Facebook Page is on weekends and off-peak hours (peak is usually defined as between the hours of 9:00 a.m. to 4:00 p.m. Eastern time). Studies have found that the days when the least amount of posts are published are also the days with the highest interaction rates. In other words, your content has less to compete with at those times.
Publishing Frequency Matters
You should publish updates to your Facebook Page as frequently as you want because more posts lead to more interaction according to research data. However, keep an eye on your unsubscribe rates as you increase post frequency. You don’t want to post so frequently that you annoy your audience.
Vary the Types of Posts You Publish
Photos drive the highest levels of interaction, but your Facebook Page timeline shouldn’t be filled with photos and nothing else. Be sure to publish text status updates, video, audio, and links to meaningful and relevant content, too.
Include a Call to Action
Don’t just publish content to your Facebook timeline and hope people will interact with it. You should ask people to share your best posts and comment on them.
Ask questions in your Facebook posts and ask people to answer them in their own comments. Striking up an engaging conversation is a great way to boost interaction!
Length Affects Interactivity
Studies have shown that longer text Facebook posts have higher interaction rates than shorter updates, so don’t be afraid to tell stories, share information, and provide a lot of details in your Facebook updates.
Facebook Posts Have Lifespans
The lifespan of a Facebook post is very short. Researchers have found that half of the clicks that a Facebook post gets usually happen within the first hour and nearly all clicks happen within the first 9 hours after the post is published. That post you published two hours ago — it’s lifespan is basically over already.
It’s important to point out that Facebook is always changing, so you should use research data cautiously. Every Facebook Page audience is different and only you can determine the best ways to publish content on your Facebook Page to increase interactivity. Analyze your performance reports to determine what kinds of content perform the best and develop a Facebook posting strategy based on that data which will enable you to reach your goals.
Forgot to back up your phone again? The way we use smartphones has changed a lot, and many of us never even plug our smartphones into computers anymore. Meem’s new power cables for iOS and Android may just be the solution — they back up your device every time you plug it in. After a…
If your early days on the internet involved dial-up modems, slow-loading pages, and low-res graphics, then you’ll get a kick out of a new app called BitCam. The app, which hails from Iconfactory, best known as the makers of popular Twitter client Twitterrific, lets you snap retro-looking images with your iPhone camera. But it’s more…
Home of big brother. This is as heavily guarded as Area 51, Google’s first data center is a high security location with trillions of records of OUR DATA
Cybercrime is an issue that is affecting the lives of many people throughout the world. In Papua New Guinea many people are not aware of its existence and fall prey to the cyber criminals. Things like scams and pornographic links are all too common. A family member was a victim of cyber crime but this can be another topic. Right now I’m just feeling fortunate that edX has given me a unique opportunity to learn online about Cyber hacking and security issues and receive a certificate at the end of course. This by far in comparison to previous years is a mild stone for me. Looking forward to meeting you all.